Content Marketing Hub to Serve Families and Businesses on Patent-Pending B2F Digital Platform
VIRGINIA BEACH, VIRGINIA, July 18, 2018 — FamilyApp, premier provider of digital communications technology designed to bring families together, today announced the expansion of its messaging marketplace with the launch of the FamilyApp Discover website. The customized content hub expands FamilyApp’s global portfolio of digital solutions to help families connect, communicate and get resources from organizations and providers that support families.
“Because FamilyApp Discover is designed for families, by families, we’re uniquely situated to understand what families want,” says Laura Kraus, head of communications for FamilyApp. “Our new content platform gives users a safe place to access high-quality, curated information related to a broad range of family interests, uncluttered by unwanted solicitations or personal-profile-hungry adtech systems.”
Built on the Company’s patent-pending Business-to-Family (B2F) digital platform, personal user data is shielded from being sold or shared to advertisers as users browse the website. FamilyApp Discover features a breadth of customized content devoted to family life, including articles on popular recipes, parenting advice, health and fitness, home improvement, family travel, and entertainment ideas.
FamilyApp Discover is the product of a strategic partnership between FamilyApp and the German digital marketing leader semcona GmbH. The collaboration leverages expertise with a content marketing model emerging in Europe as publishers and brands work to comply with GDPR.
“With FamilyApp Discover,” says FamilyApp CEO Peter Kraus, “our highly-experienced editorial team leverages artificial intelligence and machine learning to identify trending topics and produce content most relevant to our growing family audience. Users can access information they want to see in an engaging format they enjoy, and providers have an effective way to reach the family sector.”
To view the website and see more information on the company, please visit www.familyapp.com or
FamilyApp’s mission is to fill people with hope as they experience the security of belonging to a family.